Meet your coach

Laila Stancioff is a purpose-driven, culturally-aware transformational coach

Author, coach, speaker, business woman, mess organizer.

Daughter, sister, wife, stepmother, mother.

Happy. Funny. Precise. Deep. Authentic.

Simply Laila.

How did I get here?


We all want our dream life, but what does this even mean? Only you can answer this for yourself - and only when you know yourself deeply.
 
I have had a great deal of transformation in my own life. I come from a Catholic family, the second of six kids. As the first daughter, I grew up with responsibilities and expectations, which collapsed when I joined an international religious organization, Opus Dei. Despite the resistance from family and close friends, I dedicated every free minute of my day to the calling I believed I had while advancing my career in process management at the European and international levels.
 
While in Opus Dei, I moved from Brazil to Latvia, following my family roots, and discovered an entirely different dimension of my personality related to my origins and to what extent I am still Brazilian. After 12 years of celibacy and a long and painful decision process, I left the organization.
 
It was the beginning of the pandemic, and I had only one salary in my bank account. So I rented my first apartment - a 16 m2 studio - and started rebuilding my life. Between changes like going on dates after so many years and living by myself for the first time, I thoroughly analyzed and rebuilt my belief system.
 
After a year, I bought my own apartment. After two, no one could tell what I had gone through only two years before. Now, I have a business and am married, with three stepdaughters - one older than me -, and two adopted kids.
 
Through these changes, I was not being a rebel or trying to disagree with anybody. I simply wanted to be me and stand by my choices, however non-traditional they might sound.
 
True transformation is rooted in discovering yourself. Once you know who you are, you can identify what you truly desire and build your life the way you want it.
 
My personal experience made me very sensitive to what we have around and inside of us: beliefs about what we should do, people's expectations, and the threats that we won't be accepted or lovable if we deviate from them. I have learned that these beliefs are limiting and just noise; they are not who we are. Unfortunately, more often than not, they stop us from taking action to bring ourselves into the world. Identifying the noise and finally finding your voice is fundamental to any life transformation. Once you know who you are, you can grow in the direction you set for yourself.

My experience working with people and processes, both in the corporate world and the third sector, and the many shifts I had in my own life, gave me the knowledge and skills to not only dream about how life should look but to turn it into a plan and a reality. As my work became more and more people-focused, I found my way into becoming a transformational coach.

I have been through all that, I know how you feel. I know how it feels to be labeled and pressured by others and yourself and trying to live up to everyone’s expectations. I know how it feels to decide to do something and be misunderstood as if being authentic was not allowed for you. I have challenged the traditional and the non-traditional. I know what it is to be criticized both for the traditional and the progressive and look crazy for both.


And you know what? The world did not fall apart. I was not excluded from society or became unable to get a job or build a family. All that fear of the consequences of your decisions? Yes, there are consequences. But why do people paint the picture so dark for any “non-compliant”?


I challenged all of it, and I can tell you: nothing can replace the joy of being genuinely you.

Now I share my story, because I want to act as living proof that you have the right to be yourself and that when you Find-U, being Simply-U is more than enough. And I want to help as many women as I can to live this same joy.


Share some of my transformation


The tools I used


In 12 steps to Find-U: Where I started, I share the main tools I used to start and sustain my transformation.

This is a very practical book that provides tools to kick off yours, allowing you to challenge your comfort zone in a brave but self-caring way.



Available in Amazon

*available in Kindle and paperback in all Amazon markets.

Available in Latvian in Zvaigznes ABC bookstores!

How is my coaching?


Transformational coaching focuses on the core of ourselves. I believe true transformation comes from finding yourself (Find-U), and then from restructuring your life in a way that reflects who you are (being Simply-U).


Awareness is a main component of my coaching. In our sessions, we will use different tools to grow in awareness – you will learn more about yourself each week. When a new topic is brought to the sessions, we won’t simply look for a solution, but go deeper to understand how it relates to your beliefs and makes you feel, and how it affects other areas of your life. We will also together define practical steps to move towards accomplishing your goal. For that, we will use tools that you can later use by yourself in other situations.


Get started

  Book a Discovery call at no cost to you.

I am looking forward to hearing your story.

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